Research Interest

Technology-mediated services and experiences

• Hospitality-distinct experiences in tech-mediated services
• Gamification applications and the strategic allocation of its game elements
• Necessary conditions in consumer–AI interactions

Necessary causality and Necessary condition analysis (NCA)

• Necessity-based causal inference and experimentation
• Necessity theorizing in hospitality/tourism research

• ← Ongoing research

Journal Publications

• Wangoo Lee, Lu Lu. (2024). The hospitable thought that counts: An emerging theory of “AI consciousness” in genuine hospitality. Submitted to: International Journal of Hospitality Management, 123, 103928. [link]
• Wangoo Lee, Lu Lu, Xiang (Robert) Li. (2024) Unlocking the power of gamification: Alleviating reward-sensitivity in promotional interactions. International Journal of Hospitality Management, 119, 103717. [link]
• Wangoo Lee, Lu Lu. (2023) Lined up? Examining a “waiting line” effect in technology-enabled menu orderings. Journal of Hospitality and Tourism Research. [link]
• Wangoo Lee, Lu Lu. (2023). Good theories predict: Unveiling the untapped potential of “necessity” theorizing. Journal of Hospitality and Tourism Research. [link]
• Wangoo Lee, Lu Lu (2023). Designing gamified interactions with self-service technology at restaurants. International Journal of Hospitality Management, 113, 103503. [link]
• Wangoo Lee, Suji Park, Chul Jeong (2022). Repositioning risk perception as a necessary condition of travel decision: The case of North Korea tourism. Journal of Hospitality and Tourism Management, 52, 252-263. [link]
• Wangoo Lee, Chul Jeong (2021). Distinctive roles of tourist eudaimonic and hedonic experiences on satisfaction and place attachment: Combined use of SEM and Necessary Condition Analysis. Journal of Hospitality and Tourism Management. 47, 58-71. [link]
• Wangoo Lee, Jung Kyu Lee (2021). Can Recreation Specialization Negatively Impact Pro-Environmental Behavior in Hiking Activity? A Self-Interest Motivational View. Leisure Sciences [link]
• Wangoo Lee, Lip Shin, Chul Jeong (2020). Leisure constraints negotiation among university students living in single-person households in South Korea. World Leisure Journal. 62(4), 357-377. [link]
• Wangoo Lee, Chul Jeong (2020). Beyond the correlation between tourist eudaimonic and hedonic experiences: necessary condition analysis. Current Issues in Tourism. 23(17), 2182-2194. [link]
• Wangoo Lee, Chul Jeong (2018). Effects of pro-environmental destination image and leisure sports mania on motivation and pro-environmental behavior of visitors to Korea's national parks. Journal of Destination Marketing and Management, 10, 25-35. [link]
• Na Young Mun, Wangoo Lee, Chul Jeong (2018). Traveling from South to North: the relationships between historical nostalgia, novelty seeking, and attitudes to visit North Korea. International Journal of Tourism Sciences, 18(3), 170-191. [link]