Course Development

CHT 2232 (Museum Management and Curation)

College of Tourism and Hospitality | King Khalid University | Fall 2024

• Consulting project administered by PolyU Technology and Consultancy Co. Ltd. (PTeC)

Course Instruction

HTM 4362 (Artificial Intelligence in Tourism and Hospitality)

School of Hotel and Tourism Management | The Hong Kong Polytechnic University | 2026 - Present

• Solo instructor; Face-to-face
• Inaugural instructor of this course

HTM 564 (Quality Service Management for the Hospitality & Tourism Industry)

School of Hotel and Tourism Management | The Hong Kong Polytechnic University | 2025 - Present

• Solo instructor; Face-to-face
• Master-level course

HTM 534 (Managing Marketing in the Hotel and Tourism Industry)

School of Hotel and Tourism Management | The Hong Kong Polytechnic University | 2024 - Present

• Solo instructor; Face-to-face
• Master-level course

HTM 4337 (Revenue Management)

School of Hotel and Tourism Management | The Hong Kong Polytechnic University | 2024

• Solo instructor; Face-to-face

THM 3396 (Marketing in Tourism & Hospitality)

School of Sport, Tourism and Hospitality Management | Temple University | 2022

• Solo instructor; Face-to-face
• Writing-intensive course
• Student evaluations: 4.42/5 (mean of all items related to instructor’s performances)

BERM-SS024 (Necessary Condition Analysis: Theory and Practice)

Rotterdam School of Management | Erasmus University | 2021

• Co-assistant instructor; Synchronous online
  • Conducted individual feedback meetings with students, providing detailed assessments of their NCA-based extended abstracts and offering constructive guidance for improvement.
• Co-instructors: Jan Dul (main) & Stefan Breet (assistant)
• Student evaluations: 4.45/5 (mean of all items related to instructor’s performances)

Tour 197 (Special Topics in Tourism)

Asian Institute of Tourism | University of the Philippines | 2019

• Solo instructor; Face-to-face
• Student evaluations: 4.17/5 (mean of all items related to instructor’s performances)
• 5 students (out of 18 in total) rated the course “among the best university-wide”

Class of Tour 197 (Special Topics in Tourism)

Guest Lecture

MBAD 6284 (Digital Marketing Analytics)

Belk College of Business | University of North Carolina at Charlotte | 2026

• Lecture title: Gamification for Digital Marketing

MKTG 3220 (Digital Marketing & Web Analytics)

Belk College of Business | University of North Carolina at Charlotte | 2025

• Lecture title: Gamification for Digital Marketing